HOW WE DO IT

RESULTS HQ DIRECT MAIL STRATEGY

At Results HQ we do more than print unique captivating direct mail promotions. 

With over 100 years combined automotive and direct mail marketing experience, we use a proven four-step approach to create a successful direct mail marketing strategy specifically designed to get results.

FOUR STEPS TO DIRECT MAIL SUCCESS

IDENTIFY

We identify your target audience and present them with a personalized, relevant message along with an effective call to action.

DELIVER

We deliver your message in a personalized way to the prospect's front door and capture their information for you.

SELL

The prospect's information is reported in real time allowing us to qualify leads for you and make the most of your sales time.

ANALYZE

Last but not least, along with the real time analytic's we provide you with a full campaign summary to determine your ROI.

IDENTIFY AND CREATE

With over 100 years of experience in the automotive industry and many years in the direct marketing industry, our team has a pretty good idea of how to conquest customers for you!

We offer many different ways to conquest customers.
Identify And Create

SATURATION

A typical door-to-door campaign which floods your business with traffic. This can be great for business and brand awareness as well as high response rates.

CONQUEST

A focused campaign that targets in on customers based on specific criteria. An example would be targeting in based on a potential customer’s vehicle year, make, and model.

CREDIT

Focus in on target customers based on live credit bureaus and accompanying information. This can be either a refinance campaign or a credit offer campaign.

Once the delivery method is chosen, our creative team goes to work to develop a complete design strategy to maximize your campaigns potential. We create eye-catching mail pieces of all shapes and sizes as well as state-of-the-art landing pages that provide a complete experience.

MAIL PIECES

We offer many different options including

  • Postcards
  • Bi-Folds
  • Tri-Folds
  • 8 page booklets
  • Mail Pacs
  • Oversize
  • Snap Pacs
  • And More
Each mailer we create is custom tailored for your campaign.

LANDING PAGES

A Landing Page is personalized webpage (PURL) specifically designed to capture the prospective customer's contact information.

Each direct mail promotion includes a custom landing page matching the design of the direct mail piece to insure continuity of the direct mail promotion.

DELIVER AND CAPTURE

You tell us the date you want to start seeing traffic and we will make sure it gets there. No more sleepless nights wondering if your mail is going to make it to your targets mailbox or not. All you have to do is get ready to sell!

Once targets receive your mail piece, they can respond in two ways: personalized landing page or phone. Both options allow us to capture important information to rank the responders.

Deliver and Capture

FILTER AND SELL

The questions we ask potential customers help us rank the leads for you. You retain all the leads, but the hot leads rise to the top. This helps you to maximize your time and energy with each campaign and followup with the leads who weren't quite ready.

All of the leads are able to be worked inside our CRM tool as well as downloaded into your CRM platform (ex. Salesforce, Basecamp, etc.).
Filter and Sell

ANALYZE AND REPEAT

Achieve greater success with live analytics.

ResultsKinect, our analytics platform, added to any marketing channel allows us to analyze more than just what is working. Easily break down the demographics and psychographics of the leads delivered by different media avenues.

All of this is delivered live on a personal dashboard we call ResultsTrax.

Additional features of ResultsTrax:
Analyze and Repeat

SOCIAL INTERACTION

Compare social networks as you view outbound shares compared to inbound social response and identify which networks your customers are using to spread your message.

FILTER LIST VIEWS

Easily filter your campaign to analyze and view a segmented list with a range of specifics including but not limited to: gender, age, entry point, share activity, etc.

SIMPLE DATA EXPORT

ResultsTrax list manager allows you to export the full list of responders at any time during your campaign to analyze further.

The old adage goes: if it ain't broke, don't fix it. Well we agree, but sometimes it requires minor tweaking and constant monitoring to make sure you maximize your campaigns success month in and month out. That is where we pride ourselves.

That is why we believe in sticking with the heart of what your campaign is but also mixing in new strategies to keep your campaigns fresh and successful each month, not just a repeat.

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